1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.
2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.
3. Addition of relevant case studies across all the chapters
4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.